Packard was founded by James Ward Packard, his brother William and their partner, George Lewis Weiss, in Ohio, USA, in 1899. They gained a good reputation for reliability and competitive amongst high-priced luxury Amreican automobiles. By the late 1920s, Packard was the top-selling luxury brand.
In 1953, Packard bought Studebaker and formed the Studebaker-Packard Corporation in Indiana. That was at a time when major competition from the "Big Three' manufactures - Chrysler, Ford and General Motors - was pressuring smaller independent manufacturers to merge to achieve economies of scale.
By the late 1950s the automobile market was flooded by inexpensive cars, and the smaller manufacturers struggled. Studebaker-Packard dropped the Packard nameplate from vehicles in 1959 and from the corporations name in 1962.